Independent pracademic for a world where organisations flourish by serving long-term wellbeing for all (sustainability).

Victoria Hurth helps leaders cut through the chaos of how to build a sustainable world. She is a recognised authority in clarifying a sustainable market economy and how to align organisational decisions with it. Her expertise is focused on the core pillars of purpose, governance, marketing, leadership and culture as the basis of the change needed in decision-making.

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Roles & Highlighted Projects


Lead Facilitator. Convenor. Board Member. Designer. Editor. Advisor. Head Tutor. Judge.

Victoria Hurth has active roles in sustainability and purpose which span advisory, implementation and leading consensus-building processes, panels and debates.

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Speaker. Conference Chairperson. Leadership Capacity Builder. Executive Educator.

Victoria Hurth regularly presents and educates a range of executive and public audiences in a variety of formats on the landscape of sustainability, ESG and purpose to help leapfrog their leadership and supercharge their roles as change agents.

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Author. Technical Writer. Editor. Researcher.

Victoria Hurth has published an extensive library of works, both for academic and executive audiences. Her writing exists to summarise what it really means to lead for long-term wellbeing for all (sustainability) in an accessible, practical and highly robust way.

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The Economy We Want:
A vision for a world of Wellbeing

Wellbeing & Purpose

Sustainability leaders globally seem to be saying the same thing about what is wrong and how to fix it but in slightly different ways and focused on different parts of the puzzle.

Victoria and her colleague Professor Lorenzo Fioramonti set out that at the heart of the problem is the deeply held idea that financial income is a good proxy for our long-term collective wellbeing. This has led us to govern for a GDP economy, serviced by profit-driven organisations and powered by financially focused work and lives.

We need a new market economy that is:


A Wellbeing Economy: anchored to long-term wellbeing for all people and planet (sustainability) as the goal.


Purpose-Driven Organisations (PDOs): organisations whose ‘reason to exist is an optimal strategic contribution to long-term wellbeing for all people and planet’ (PAS 808: 2022).


Meaningful work and lives: humans empowered to serve the Wellbeing Economy through their work in Purpose-Driven Organisations.

Whole system change is required, but Victoria believes we can focus on four strategic pillars: Purpose, Governance, Marketing, and Leadership and Culture.

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I bring results. 
My clients are proof.

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Word on the street

Jade helped us build a software so intuitive that it didn't need a walkthrough. He solved complex problems with brilliant design.

John Frankin
Founder, Double Bunch

This is unbelievable. After using Testiminial Generator my buisness skyrocketed!

Jennifer Musk
Project Manager@ Microsoft

Frequently asked questions

What type of projects do you take on?

 I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.

What is your hourly rate?

I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $100.

What time-zone do you work in?

I work Pacific Standard Time, but I'm always ready to help out in emergencies, no matter the hour.

What is the typical timeline for a project?

Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!

How do you charge for projects ?

I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!

What does your design process look like?

I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.

Send me an email to understand my process in depth!

What metrics do you use to measure success?

The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.

What if I need help after the project is complete?

I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!

Website built by Sparx Publishing Group, a purpose-driven marketing agency that exists to amplify voices that catalyze positive change. Creators of Make The World Better Magazine, co-collaborators with Victoria Hurth on the Wellbeing Economy issue, and members of the Wellbeing Economy Alliance, Sparx is passionate about sharing stories of impact.